Determined to eliminate the water-intensive PUSA 44 from Punjab and address the state's worsening water crisis, Punjab Agricultural University (PAU) has intensified its efforts to provide farmers with certified, high-quality seeds of the non-water-intensive 'PR' varieties. The demand for these seeds has reached an all-time high in Punjab and neighboring states over the past few years. Over 10,000 quintals of seed have already been sold in various districts of Punjab.